Project: Morrow
Year: 2026
Some objects are made to outlive their owners. Morrow is a conceptual brand of traditional shaving tools that recovers the morning ritual as a slow, inherited gesture. Its name, an old English word for morning, sums up the project: shaving as a moment of one’s own, passed down from one generation to the next.
Information:
The packaging system is built on restraint. The object is the absolute protagonist, photographed against a neutral background and accompanied only by a sober wordmark and small technical descriptors.
Each piece (brush, straight razor, bowl and soap) is sold separately and identified by its number within the collection, so the range reads as an inventory that can grow over time. Monochrome photography, a single grey-blue accent and generous empty space shape a quiet, timeless identity, where the restraint of Nordic product design takes the place of the ornament usually associated with traditional barbering.
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