Project: Gaveta
Year: 2026
In Spanish, a gaveta is the drawer where things are kept, sorted and found again. Gaveta is a conceptual scuba diving brand that understands equipment as an ordered system, where every mask, fin and regulator has its place before entering the water. Taking its name from that small act of storing, the project turns preparation into part of the dive itself.
Information:
Gaveta translates the logic of the archive into the world of diving, where checking, packing and storing gear is as much a ritual as the immersion itself. The identity is built around three ideas (order, preparation and depth) and designed to work both at the point of sale and in communication.
A compact, heavyweight lowercase wordmark is paired with a technical supporting typeface and a visible grid borrowed from inventory systems. Isolated product photography, editorial imagery above and below the surface, and a reduced palette of near-black, bottle green, cream and garnet complete a sober, contemporary system, closer to fashion and design culture than to the usual codes of sports equipment. It is all condensed into a single line: Packed to Dive.
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