Flor Pérez




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About

Fela Bianchi

Vilipendia
Silver Matery
Balance
Novacane
Askja
Finta    






Branding & Visual Identity
Graphic Design
Editorial Design
Web Design
UX/UI Design
AI Image Creation
   ©2025 Flor Pérez
Graphic &  Visual Designer based in Barcelona and Malaga (Spain).

My work moves across graphic, editorial and web design, with a multidisciplinary approach shaped by art direction, visual identity and experimentation. My background originates in art history, a foundation that continues to inform the way I think about images, narratives and visual culture, and that gradually led me to connect research and theory with design practice.

Alongside commissioned work, I pursue self-initiated projects driven by curiosity and research. I’m particularly interested in the dialogue between analogue processes and digital tools, using artificial intelligence as part of an exploratory practice focused on testing, learning and visual discovery.

After several years working within a design studio environment, I now work independently, developing projects either solo or in close collaboration with artists, studios and cultural projects. I approach each project with attention to detail, context and long-term coherence.

For collaborations or project enquiries, feel free to get in touch.

Private work here.

florpgwork@gmail.com
Instagram
LinkedIn


 
01Fela Bianchi

Brand Identity
Independent Artist
2025. Málaga

Visual identity developed for Fela Bianchi, a DJ and music producer based in Málaga.
The project explores a visual language connected to electronic music, emotional intensity and underground culture, combining digital systems with organic and analogue references.

02Vilipendia

Brand Identity · Editorial
Independent project
2024, Málaga

Brand identity and editorial system developed for Vilipendia, a conceptual project exploring overlooked narratives and undervalued stories.
The identity is built through typographic experimentation, materiality and an editorial approach, using the act of vilifying as a way to reclaim meaning and visibility.

03Silver Matery

Experimental project · Visual Research
Personal project
2025, Barcelona
Experimental visual research exploring materiality, texture and form through artificial intelligence. Silver Matery investigates how generative systems can evoke physical qualities and tactile sensations, blurring the boundaries between digital images and imagined matter.
04Balance

Editorial Design
Self-initiated project
2025

Editorial design project exploring balance as a visual and conceptual state.
Through composition, rhythm and typographic restraint, the project reflects on tension, stability and transformation, using the printed page as a space for pause and observation.

05Novacane

Typography exercise
Visual exploration
2025

Typographic exploration focused on distortion, repetition and movement.
The project consists of a single word developed across colour variations and a simple animation, exploring how form and motion affect legibility and perception.

06Askja

Editorial project · Visual research
Photography & Typography
2025
Collaboration

@maxence.duterne
@je_sus.jpg

Editorial project developed after a journey across Iceland, centered on the volcanic landscape of Askja. The project reflects on the notion of the sublime and the relationship between humans and an overwhelming, indifferent nature. Through photography, typography and literary references, it explores feelings of awe, beauty and unease when facing a landscape that resists full understanding.

07Finta

Generative AI · Editorial Design
Finta Magazine
2025

Editorial project developed as part of FINTA, an independent magazine that uses basketball as a framework to explore culture, history and visual narratives.

The project combines editorial design with generative image-making, developing a visual series inspired by the technique, materiality and pictorial language of Roman frescoes from Pompeii. Through artificial intelligence, these images speculate on how contemporary basketball scenes might be represented using the visual codes of classical antiquity. The result is a dialogue between past and present, where sport becomes a cultural artifact and AI operates as a tool for visual research, reconstruction and interpretation rather than mere image production.